all of the makeup brushes I use on a daily basis used to fit in my makeup bag. then I bought more brushes. then I bought more makeup. all of a sudden my makeup bag was exploding. between frequent travel and random days of getting ready at the gym, I needed something to easily transport my brushes and still see them. Sephora has exactly what I was looking for. it fits all the brushes I use daily. it's portable, and i can see all my brushes.